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Fractional Summit USA
Tuesday, August 31, 2010 at 12:00 PM - Wednesday, September 1, 2010 at 6:00 PM (PDT)
- Fractional Summit USA approaches sell-out. Read full press release.
- Fractional Summit USA welcomes LENZ-works as sponsor. Read full press release.
- Fractional Summit USA 2010 welcomes WhittonBest as sponsor. Read full press release.
- Fractional Life joins ARDA, the American Resort Development Association. Read full press release.
- Fractional Summit USA to feature ground-breaking purchasers panel. US fractional real estate conference to include the first ever panel discussion with buyers sharing their experiences and motivations, Miami InterContinental, Aug 31 and Sep 1 2010. Read full press release
- Peter Kempf International is Gold Sponsor for Fractional Summit USA. Event organiser Fractional Life confirms leading consultancy Peter Kempf International as Gold Sponsor for Miami fractional real estate conference. Read full press release
- Timbers Resorts is Headline Platinum Sponsor for Fractional Summit USA. Fractional Life welcomes leading resort developer and operator Timbers Resorts as Headline Platinum Sponsor for its inaugural US fractional real estate conference, InterContinental Miami, Aug 31 and Sep 1 2010 .Read full Press Release
- Leading luxury fractional ownership brand Fractional Life is pleased to announce ‘Early Bird’ ticket sales for US fractional real estate conference, August 31 and September 1st, InterContinental Miami, are exceeding expectations. Read full Press Release
- Exclusive Resorts, the world’s leading luxury destination club, announces participation in inaugural ‘Fractional Summit USA 2010’ Real Estate Conference. Read full Press Release
- First American Title Insurance Company announced as Gold sponsor for the inaugural ‘Fractional Summit USA 2010’, Fractional Real Estate Conference. Read full Press Release
- Fractional real estate conference, Fractional Summit USA, to be sponsored by The Registry Collection® exchange program. Read full Press Release
For full speaker biographies please click here
DAY ONE - 31 August 2010
12.00 - 1.00pm Early Registration
Fractional 101 A comprehensive guide to setting up a fractional real estate development
1:00 – 2:20pm I. WHAT IS FRACTIONAL REAL ESTATE?
Sarah Rezak Introduction to concept and product types
II. CAN THIS PROJECT BE DONE?
Sarah Rezak Feasibility, market analysis, financial analysis
Dan Bachrach Legal
Kathryn Plouff Financing
2:20 – 2:40pm Break
2:40 – 4:00pm III. HOW DO WE START IT?
Jim Marmorstone Program design
Scott Ritter Physical product design
Sean Zimmerman Marketing
Randy Burgess Sales
4:00 – 4:20pm Break
4:20 – 6:00pm IV. HOW DO WE DELIVER WHAT WE SOLD?
Chad Barker Quality Assurance
Lance Thompson Operations/Management
Tim McLaughlin Exchange
Peter Gust Rental and Owner Perks
7.00 - 9.00pm Cocktail Reception
7.00 - 8.00pm Business Card Swap This unique opportunity where you meet, exchange business cards and then move on to the next person could be the fastest, most beneficial and enjoyable 60 minutes of networking you will ever do. Meet 30-40 contacts in just 60 minutes!
8.00 - 9.00pm Zacapa Rum Tasting sponsored by Diageo
The three events run concurrently
DAY TWO - 1 September 2010
7.30am Registration and Coffee, Breakfast Pastries
8.30am Welcome – Opening Remarks Setting the scene for today with a look at the challenges faced in today’s marketplace and beyond
Piers Brown, Founder, Fractional Life
8.45am Keynote Address Byrne Murphy has had great success taking his American business ideas into new markets. Mr Murphy was the man who introduced designer outlet centres to Europe through his company McArthur Glen. Based in Paris, he successfully exported the concept across the continent, documenting the trials and tribulations of language and cultural confusions in his book Le Deal. Byrne then turned his hand to private residence clubs, and as head of Kitebrook Partners, he and his local partners have developed what is perhaps the most iconic PRC in the world, Palazzo Tornabuoni. Situated in the heart of Florence, this 15th Century palace was formerly home to the Medici family, and hosted the world's first documented opera performance. It is now a stunning PRC which recently won the Urban Land Institute's prestigious Award for Excellence.
Byrne Murphy, Head of Kitebrook Partners
9.00am The Case For Fractional Real Estate As We Emerge To The Upcurve
The speaker will discuss the emergence of fractionals, historical and more recent trends, and make projections about the future of the product. She will also discuss her thoughts on why fractional sales will return more rapidly than sales of other types of real estate.
Sarah Rezak, Rezak Resort Consulting
9.30am Restructuring A Real Estate Development In these challenging economic times your debt structure and the availability of cash will impact your restructuring choices and the retention of your development. Learn about some of your restructuring choices and methods for increasing cash flow. Learn why the fractional option can expand your pool of potential buyers and how to understand their buying interests. Learn the steps and expenses to increase the absorption of inventory by converting to a mixed use development that includes fractional ownership.
Jim Marmorstone, President,Tenstar Development Group
10.30am The Value Of Rentals And Exchange To Projects
The panelists will answer your questions about the importance of exchange and rental opportunities to fractional owners and purchasers. How do such programs impact occupancy rates and sales pace? What are the different options available for developers of fractional real estate and for fractional real estate owners?
Gregg Anderson, Global Vice President, The Registry Collection
Amy Anderson, Director of Marketing,Timbers Resorts
Michelle DuChamp, Assistant VP Sales, Preferred Residences
Peter Gust, VP Resort Operations and Rental Sales, LaTour Hotels and Resorts
Paul Nabor, Director of Sales, FractionalExchange.com
Leah Powell, President, Trade to Travel
Moderated by Mike Clowdus, Ballard Spahr
11.15am How To Sell Fractional In the Current Market The speaker has been successfully selling luxury fractional real estate in the US for the past 11 years. The speaker explains the various techniques she uses within the sales cycle and the points to consider when selling a luxury fractional product over whole ownership.
Keith Marlow, Director of Sales,Timbers Resorts
11.45am Fractional Case Studies
Developers launching fractional products take us on a journey about their reasoning behind entering the fractional market in the downturn – how they’ve kept projects moving forward in spite of difficult credit markets. They also present the innovative ways they have achieved sales over the last 12 months.
Brad Lincoln, Director, WhittonBest, Freedom Bay, St Lucia
Joe Jorgensen, Developer, The Palms, Treasure Island, Florida
Hosted by Dan Lubner, President, Resorts Division, Robb Stucky
12.30pm Networking Lunch
1.30pm Panel Discussion:The Ultimate Fractional Legal Q & A Receive $1,000 of legal advice completely FREE. We are joined by experts from the trustee and legal industry to answer your questions from the floor.
Bill Guthrie, Partner, Foley and Lardner LLP
Wayne Sobien, Vice President, Vacation Ownership Division, First American Title Insurance Company
Letvia Arza-Goderich, Partner, Preston Arza
Mike Clowdus, Partner, Ballard Spahr
Moderated by Dan Bachrach, Partner,Foley and Lardner LLP
2.00pm Luxury Destination Clubs – Survival Of The Fittest? Representatives from the Destination Club sector talk openly and honestly about the outlook and challenges they face within the market. Where is the Destination Club market today and where is it heading in the future? What regulatory issues are there to consider / overcome? What new business models will be formed as a result? What sales and marketing approaches are working to attract the consumer in the new economy?Adam Wegner, SVP Corporate Development and General Counsel, Exclusive Resorts
Gregg Amonette, SVP Business Development, Ultimate Escapes
Philip Mekelburg, CEO, Equity Estates
Moderated by Nick Copley, President, Sherpa Report
2.45pm "So, you bought a fractional product, private residence club interest or destination club membership ?" We're delighted to bring a panel of customers together to discuss the whys, whens, wheres, how and who influenced their purchase decision and what the membership journey's been like so far. For the first time, we've invited a 'live' panel of fractional / shared ownership buyers to talk openly about their ownership experiences to date. Better than a focus group, you will discover what key factors influenced their purchasing decisions. Why / how they bought into the concept? What were the 'triggers', influencers and key motivations for purchase? What was the time length of their decision making process? How much research did they do and by what means? What they've liked and enjoyed less so? What could be improved? Their outlook on the future.
This session is kindly sponsored by Ritz Carlton Destination Club
Alberto Baraybar, Owner - Silverado Lodge, The Canyons Resort Village
Peter (Chip) Vandenberg, Jr, Member - Exclusive Resorts
Jeff Weyers, Owner - One Steamboat Place
Karen Lederman Owner / Member, Equity Estates
Moderated by Elaine Joli, Author, Vacation Nation
NEW MEDIA SESSIONS With total Internet advertising projected to overtake TV advertising spend in the USA, the importance of online media channels to drive sales cannot be ignored. We hear from Industry professionals about the best way to integrate these new media channels into the 360 marketing mix.
3.30pm Rethinking Marketing: Inbound Marketing to Grow Your Business The way people search for products and services today has drastically changed from what was common practice just a few years ago. Today, potential customers are seeking out information through Google, blogs and social media. They’re active participants who are more in control of their purchasing decisions. Still, businesses are failing to capitalize on modern, inbound marketing techniques -- search engine optimization and marketing, leveraging the blogosphere and engaging in social media -- to take advantage of the way prospects seek out information.
This session will provide attendees with insight into the changing nature of business shopping and will offer actionable steps fractional businesses can use to take advantage of modern, inbound marketing techniques, optimize their websites to get found by more prospects and convert higher percentages of these prospects into paying customers.
Attendees will learn:
The changing nature of marketing and how to react
The differences between outbound marketing programs and inbound marketing techniques
- How search engine optimization, leveraging blogs and the blogosphere and engaging in online social media can enhance marketing efforts and attract more customers
- Real life case studies demonstrating how inbound marketing tools attract more website visits and turn them into potential customers
- How to measure inbound marketing
Mark Roberge,VP Sales, HubSpot
The Future Of Online Video, Multilingual Web SEO and Mobile Marketing - It's All Here In 60 Mins In these challenging times, the Internet has escaped relatively unscathed from the traditional print / TV / radio advertising bloodbath - why?
Industry experts explore the sales and marketing opportunities the Internet and new media present to potentially deliver more ROI than other previously ‘tried and trusted’ methods.
4.00pm Multilingual Web Search Engine Optimisation: Many companies are using internet marketing to promote their brand and drive fractional sales from a truly global basis to maximise ROI. Over 70% of internet users do not have English as a first language and they collectively represent over 900 million users who have hugely different online behaviours and expectations to us. The speaker presents on the opportunities that lie in other markets and through examples of previous experiences explains how best to execute the process to avoid potential headaches, and increase time to market and ROI.
Patrick Eve, Founder + CEO, Translate Media
4.30pm More than 177 million U.S. Internet users alone watched video content in June 2010. Brands and advertisers are discovering a new space in Web video. Although there are many opportunities in this space, there are some challenges since it is still relatively new. The speaker explores the platforms and interactive techniques available to help drive fractional sales and ROI by engaging the consumer within the online video format.
Dan Debenham, Principal, LENZ-works Productions
5.00pm The Mobile Internet Has Arrived. There will be more people using the internet on mobile phones than on desktops within 5 years* - are you ready to maximize the opportunities this creates? The speaker presents on how to market to the device in everyones' pocket and why our mobiles are now an "extension of everything that we are."
Paulo D Mira, President and CEO, PHD Mobi
5.30pm Panel Discussion: Ultimate Q & A - The Future Of Fractionals
Gregg Anderson, Global Vice President, The Registry Collection
Piers Brown, Founder, Fractional Life
David Disick, Partner & CEO, David M Disick & Associates
Peter Kempf, President & CEO, Peter Kempf International
Keith Marlow, Director of Sales,Timbers Resorts
Moderated by Darla Zanini, Executive Vice President, ARDA.
6.00pm Closing Remarks From Your Chairman
Piers Brown, Founder, Fractional Life
Fractional Life is the number one consumer lifestyle brand dedicated to growing the fractional ownership marketplace. The company has 3 divisions: interactive, fractional conferences and exhibitions (the Fractional Life Expo will be 4 years old this year) and publishing.With 19 different categories including fractional property, destination and PRC clubs, aviation, boats and yachts, classic and super cars and more, the website is the most comprehensive for users looking for help and purchase advice from over 300 fractional operators.
In July 2010 alone the website achieved over1,600,000 page impressions making it the most popular fractional ownership website in the world. Fractional Life: The Smarter Way To Own.
Headline Platinum Sponsor
Since 1999, Timbers Resorts, the developer of small, private, luxury resort properties including private residence clubs, boutique hotels, and club communities has established an unrivaled reputation in the real estate industry. Its exclusive collection of intimate prestigious developments unlike any other, reside in the most sought-after destinations in the world.
Current Timbers Resorts properties include The Timbers Club in Snowmass, Colorado; Esperanza in Cabo San Lucas, Mexico; The Rocks Luxury Residence Club in Scottsdale, Arizona; Castello di Casole in Tuscany, Italy; The Preserve at Botany Bay on St. Thomas in the U.S. Virgin Islands; One Steamboat Place in Steamboat Springs, Colorado; The Orchard at The Carneros Inn in Napa, CA; and The Villas at Rancho Valencia in Rancho Santa Fe, CA; The Links Cottages at Doonbeg in County Clare, Ireland; and the newest The Sebastian in Vail, Colorado.
With these properties, Timbers Resorts has taken the concept of real estate to a new level of luxury, exclusivity and personal service by creating Timbers Collection which provides reciprocity between resorts through Timbers Reciprocity Program, as well as a host of partnerships with purveyors of travel and the art of living well such as Sentient Jet, Backroads, Hertz, Priority Pass and more. For more information, please visit www.TimbersResorts.com.
The Registry Collection® is the world’s largest luxury exchange programme and is one of the Wyndham Worldwide family of companies. Launched in 2002 it is the fractional industry’s first and foremost luxury global exchange network service. From condo hotels and high-end fractional resorts to private residence clubs and fractional yachts, The Registry Collection® programme facilitates exchanges among more than 160 luxury leisure accommodations around the world and redefines the vacation experience for owners and developers in the luxury segment. This rapidly growing programme has become synonymous with exclusivity and superlative quality and recently won the 2009 Overseas Property Professional Industry Award in the Best Fractional Service category. Visit www.theregistrycollection.com for further information.
The Vacation Ownership Services Division of First American Title Insurance Company provides a complete spectrum of vacation ownership services designed to meet the individual needs of developers, lenders, law firms, title insurance agents, and resale customers for properties located throughout the World.
Vacation Ownership development projects are accomplished smoothly from pre-development planning and property acquisition to completion of the timeshare project with the goal of providing specific solutions to challenges and earning the customer’s confidence and future business. Fielding by far the largest staff of specialists in our industry dedicated solely to serving the needs of Vacation Ownership customers, First American’s Vacation Ownership Services Division boasts nearly 50 dedicated and experienced staff members. When combined with our 35,000 plus employees company wide, we provide resources unmatched by our competitors. www.firstam.com
Peter Kempf International, with offices in London, Florence and New York, provides a full range of services to developers of luxury Private Residence Clubs.
Focusing only on the high–end market, these services are: analysis of an existing project, predevelopment feasibility studies, business plans,implementation of a business plan and turnkey sales, marketing and brokerage.
PKI’s team members have provided services since the beginning of the PRC industry to some of the most legendary PRC’s ever done and is the only truly global full service provider with a history of luxury PRC’s in Europe, USA, Mexico, and the Caribbean.
Visit www.kempfintl.com for further information
Rezak Resort Consulting is a leading market research and consulting firm specializing in feasibility, product design, and project implementation within the boutique hotel and shared ownership real estate industries.
We analyze, advise and implement your entry into the exciting world of boutique hotel, fractional, private residence club, and destination club offerings. These are complex hospitality products that require a complete understanding of your customer's desires, the depth of your specific market, and how to market, sell, and operate to capitalize on your assets. www.rezakresortconsulting.com
Robb & Stucky Resorts offers interior design, product design and manufacturing, and purchasing-related services to hospitality, timeshare and fractional ownership properties as well as other commercial clients. Robb & Stucky coordinates every facet of the design process, including drafting a design plan, product development, manufacturing, purchasing, delivery, installation and servicing. The division is part of Robb & Stucky, a nationally respected interior design and premier furnishings retailer founded in 1915 in Fort Myers, Florida with showrooms in Florida, Texas, Arizona, Nevada and Costa Rica. www.robbstucky.com
Dahlgren Duck & Associates is a ‘single source’ fulfillment center, supplying ‘turnkey’ home packages to destinations worldwide. The company possesses over 25 years of experience based on product research, procurement, inventory management and shipping expertise. Clients can select from the finest Brands of household goods and accessories to create a custom package unique to the project. Dahlgren Duck fully understands the expectations of an affluent resort owner base which sets them apart from other companies. www.dahlgrenduck.com
Foley & Lardner LLP continually evolves to meet the changing legal needs of our clients. Our team-based approach, proprietary client service technology, and practice depth enhance client relationships while seeing clients through their most complex legal challenges. In a recent survey of Fortune 1000 corporate counsel, conducted by The BTI Consulting Group, Foley ranked first for superior client service and value. We also were named to the InformationWeek 500 list for four consecutive years for our client-focused technology. Whether in the United States or around the world, Foley strives to provide high-caliber business and legal insight.
Members of Foley’s Hospitality, Resort & Golf Industry Team have represented clients in all facets of the hospitality industry, including developers, exchange companies, and lenders. Our attorneys have backgrounds that encompass real estate, business, tax, environmental, construction, intellectual property, finance, litigation, consumer finance, privacy, and public affairs, combined with skill and hands-on experience to guide all clients within the hospitality industry. Our strength in dealing with the numerous regulatory requirements of the timeshare and fractional ownership industry is bolstered by our constant participation in the legislative process in numerous jurisdictions, both within the United States and abroad.
With offices throughout the United States and in Brussels, Shanghai, and Tokyo, Foley provides a full range of services specifically tailored for the timeshare and fractional development industry.
New Media Sponsor
Founded in 1995, LENZ-works Productions is a creative agency and full service production company with a passion and emphasis for creating and producing original content for a wide variety of clients worldwide. Delivering a wide variety of rich and creative content, all in High Definition, LENZ-works understands that, regardless of the budget, it’s the execution that counts. Creating visuals that reach the audience on an emotional level by combining traditional, as well as the latest delivery systems, allows us to deliver… results. Know matter how large or small the budget, LENZ-works has the experience, talent and work ethic to execute any idea you may have.
Freedom Bay, St Lucia. WhittonBest are offering fractional sales at the Freedom Bay, St Lucia.
It’s not a place, it’s a destination.
Secluded accessibility, the best of both worlds on a World Heritage Site at the foot of the Pitons.
Comprising 45 four-bed Super Villas, 8 3-bed Beach Villas, 18 one-bed Hotel Beach Villas, 22 Hotel Cliff Villa Apartments, 8 one bed Cliff Villa Terraces, 32 Rainforest Apartments and 41 Piton Apartments, the development will be undertaken in 3 phases over 5 years.
Each private residence offers all the pleasure of a private home combined with the facilities of a 5 star hotel operated by Six Senses Resort & Spas.
Experienced development team lead by Robert Whitton and designed by acclaimed architect Richard Hywel Evans.
Incentives are available for agent networks and early buyers.
Stewart Vacation Ownership utilizes a variety of resources, thelatest technology and industry experts to tailor solutions specific to your needs. We continually implement title, inventory, foreclosure and registration strategies that enable us to streamline back-office operations, while allowing you to concentrate on marketing, sales and enhancing the customer experience. www.stewart.com
HubSpot is an internet marketing startup founded in 2006 and based in Cambridge, MA, whose inbound marketing software helps businesses get found online, generate more inbound leads and convert a higher percentage of those leads into paying customers. HubSpot's software platform includes tools that allow professional marketers and business owners to manage search engine optimization, blogging and social media, as well as landing pages, lead intelligence and marketing analytics. To date, more than 2,700 customers are using HubSpot's software to transform the way they market their products and services by leveraging the internet. www.hubspot.com
Delegate List Sponsor
LaTour Hotels and Resorts delivers extraordinary, highly personalized vacation experiences at new and existing four- and five-star golf, ski, urban and oceanfront properties. Our goal is nothing less than to transform the ownership experience through superior service, distinctive amenities, imaginative activities and an obsessive attention to detail. LaTour Hotels and Resorts currently operates properties in the United States, Mexico and Thailand, with upcoming expansion plans throughout South America, Europe and Asia. Exclusively targeting only the most discriminating buyers and staffed only by highly trained and highly motivated personnel, LaTour properties deliver ownership experiences that vastly exceed all expectations. www.latourhotelsandresorts.com
Combining innovative membership options for luxury travel around the world with the legendary services of The Ritz-Carlton Hotel Company, L.L.C., The Ritz-Carlton Destination Club offers an inspirational vacation lifestyle tailored to each Member’s needs and expectations. This year, on its 10th anniversary, The Club not only underwent a brand evolution, but was also awarded Robb Report’s “Best of the Best” distinction. Additionally, Ritz-Carlton Destination Club Members enjoyed an industry leading 49,000 vacations at Ritz-Carlton Destination Clubs and Ritz-Carlton Hotels worldwide in 2009.
For information, please visit www.ritzcarltondestinationclub.com. The Club can also be found on Facebook and Twitter (@RitzCarltonClub).
InterContinental Miami Set in the heart of the "Gateway to the America's," amidst the thriving financial and business district, this renowned Miami waterfront hotel exudes grandeur and sophisticated elegance. Boasting the prestigious InterContinental brand name, we proudly carry on the legacy of the world's first international hotel line. From its earliest days, InterContinental has been the hotel brand of choice for foreign dignitaries, heads-of-state, royalty, rock-stars, celebrities, and those seeking a unique experience.
Launched in 2004, the Overseas Property Professional (OPP) is the only dedicated trade magazine and web site for overseas property agents, developers and associated professionals such as financial advisers, banks, fund managers, lawyers, media owners and PR & marketing professionals. For our current community of over 68,000 real estate related professionals, OPP is an essential read for anyone responsible for sales and marketing, agent distribution, or resort development funding and planning. Drawing upon a wealth of experience in both media and property, the team behind the OPP combines specialist knowledge of consumer and trade media and marketing, multi-exhibitor event organization, media buying and online publishing. Find out more at www.opp.org.uk.
SherpaReport.com is the source for in-depth information about the burgeoning shared luxury property market. Its affluent readers depend on SherpaReport.com's news, analysis and directories to help them make informed decisions on which luxury destination clubs, private residence clubs or fractional property markets are right for their families … and their portfolios.
SherpaReport.com's team of editors and market analysts provide its discerning readers with information that they can't get anywhere else. Conducting extensive research, constantly monitoring the market and interviewing the industry's senior executives as well as current, past and potential club members, to keep on top of the latest trends and issues. The result? Timely stories, informative commentary and revealing insight into this popular new form of luxury travel. www.sherpareport.com
Business Network Partners
Fractional Trade is the first business portal and networking centre dedicated to the fractional property market. Whichever segment of the fractional property business you’re in, Fractional Trade is here to help you make the right contacts, keep up to date with market developments and assist you in navigating the fractional market.
Fractional Trade is an on-line community which provides free access to information, resources and suppliers for developers, agents, sales managers, consultants and fractional entrepreneurs. We encourage all our users to register in order to benefit from our newsletters and communications. www.fractionaltrade.com
Luxury Society is the world's most influential online community of top luxury executives. Based in Paris, with members in more than 100 countries, Luxury Society informs and connects CEOs, managers, journalists, consultants, designers and analysts from across the luxury sector, in industries as varied as fashion, design, art, jewelry and timepieces, beauty, travel and hospitality, yachting, private aviation, automotive, private banking, real estate and personal services.
Luxury Society provides an effective and trusted networking platform where luxury professionals can forge productive relationships, find great people and come away with strong ideas, innovative strategies and new business opportunities. www.luxurysociety.com
InterContinental Miami Hotel
Limited Delegate Discount Room Rate:$149 USD + taxes- Secure your room here or call 1-800-327-3005 and use group code ‘FIT’ for a discounted reservation.
*Mary Meeks, Morgan Stanley, April 2010